Joachim Schmid about Print on Demand

Published November 22, 2011

AMSTERDAM ART/BOOK FAIR Lecture 2.2 – Joachim Schmid

«Print on Demand opens up many more options … we can start rethinking what a book is, and what a book does. We can start updating books… We can publish a book this week, and next week we make an update … And the following week we make another update. So it becomes quite interesting, but it’s confusing for collectors maybe… Which version would you buy? Or do you buy every update?»

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